Trademarks and Licensing

Marketing and Strategic Communications

Trademarks and Licensing exists to protect and promote the marks, names and logos of 澳门六合彩官网直播.

Trademarks are critical to the integrity of our brand. To protect this integrity, all products and merchandise produced using the 澳门六合彩官网直播 name, its logos or any other indicia with the purpose of identifying the University in whole or in part are required to be sourced and manufactured by 澳门六合彩官网直播-licensed vendors. When an unlicensed vendor uses our logo on cheap merchandise or products produced in environments that do not adhere to the University鈥檚 codes of conduct, our brand value shifts accordingly. When managed appropriately, trademarks appreciate in value over time, making it easier for the University to differentiate itself from competitors, attract and retain talent, and expand services.

澳门六合彩官网直播 has a zero-tolerance policy for products and merchandise manufactured in environments that do not meet the Worker Rights Consortium Code of Conduct.

Trademarks and Licensing seeks to strengthen the Western brand and avoid misrepresentations of the University to the public. Use of 澳门六合彩官网直播鈥檚 trademarks and logos without permission is strictly prohibited. Western鈥檚 trademarks and logos should not be used to imply the University鈥檚 endorsement of commercial products or services, or endorsement of causes or organizations not a part of the University or part of a formal, contracted relationship.

A 澳门六合彩官网直播 trademark is any mark, logo, symbol, nickname, letter(s), word or derivative that can be associated with 澳门六合彩官网直播 and distinguished from other institutions or entities. For more information about 澳门六合彩官网直播's logos, visit Our Brand.

The University takes seriously its commitment to protecting 澳门六合彩官网直播 trademarks and the tradition of excellence they represent. Use of any 澳门六合彩官网直播 trademark requires prior written consent from 澳门六合彩官网直播 Licensing. Western works in cooperation with CLC to enforce the University鈥檚 trademark rights. CLC works on behalf of Western Licensing to protect and grow the value of its brand, name and indicia.

Unauthorized use of 澳门六合彩官网直播鈥檚 marks is illegal and a violation of the federal Lanham Trademark Act of 1946 and the federal Trademark Act of 1984. Such violations subject the violator to liability for damages, injunctive relief, attorney鈥檚 fees and other penalties鈥攃ivil and criminal. Infringing merchandise is also subject to seizure.

On athletic game days, the 澳门六合彩官网直播 Bookstore has exclusive rights to sell 澳门六合彩官网直播 merchandise on campus property. Any sales from unauthorized vendors are not licensed. Please report violations to our game management staff by calling (269) 387-3120.

Any information regarding possible trademark infringement should be reported to 澳门六合彩官网直播 Licensing consultant Alixe Holcomb, alixe.holcomb@wmich.edu, or Rik Fitton, brand management director at CLC, (517) 204-2933 or Rik.Fitton@CLC.com.

Becoming Licensed and Trademark Information

澳门六合彩官网直播 manages its licensing program in partnership with CLC.

A trademark license grants individuals, organizations or corporations the authorization to produce commercial goods or services bearing the University鈥檚 trademarks.

License fees: The University has established a standard royalty rate of 12% that will be included in the wholesale prices you charge as a licensed vendor. CLC also collects minimal annual advances from all licensees. Those advances are determined by the category of the product being licensed for production. As a licensed vendor, you are required to provide proof of insurance as specified by CLC. In addition, 澳门六合彩官网直播 and CLC reserve the right to create new licensing programs and fees as market trends permit.

License types: Companies asking to be licensed only for 澳门六合彩官网直播 may request a local or internal campus supplier license application.

The license types available are:

Crafter

The Crafter license is intended for individuals who handcraft items bearing 澳门六合彩官网直播 logos. For more information and to get started, email Alixe Holcomb.

Internal Campus Supplier

This type of license is for companies who wish to produce items used by 澳门六合彩官网直播 for internal use only. Internal Campus Suppliers are not authorized to sell any products for traditional retail sales. Visit to begin this licensing process.

Local

The Local license is for companies that desire to obtain a license with 澳门六合彩官网直播 and possibly one to two other institutions in the state of Michigan only. Visit to begin this licensing process.

Standard

The Standard license is intended for companies that are capable of extensive production and retail distribution of their product(s) or are introducing a unique and commercially viable product to the collegiate market. The Standard license is usually not for first-time applicants or companies without well-established marketing plans, existing product distribution or a financial history of selling licensed products. This license is for the production of emblematic merchandise that will be sold by the licensed vendor to retailers. Visit to begin this licensing process.

NCAA/Bowl/Conference

These are special licenses for companies that wish to obtain rights to use the trademarks of the NCAA, bowl games, athletic conferences or another special event for use on licensed merchandise, either alone or in conjunction with an institution鈥檚 trademarks. Licensing rights to these properties can be more expensive to obtain, depending on the event and the extent of the rights and product categories. Visit to begin this licensing process.

Cakes and Food Items Permissions

For permission to create cakes and other food items using 澳门六合彩官网直播 logos, download the Cake Permission Form and send to Alixe Holcomb for approval.

鈥�Cake Permission Form

University Units and Departments

Looking to order promotional items with 澳门六合彩官网直播 logos? If you鈥檙e a University unit or college, download the list of who are approved to create products using 澳门六合彩官网直播 logos for your promotional use. If you have questions, email Kim Nelson, director of University Creative Services.

Contact Us

Kim Nelson
Director of University Creative Services鈥�
Office of Marketing and Strategic Communications鈥�
澳门六合彩官网直播鈥�
Kalamazoo MI 49008-5433 USA鈥�

Alixe Holcomb鈥�
Trademarks & Licensing Consultant鈥�
(520) 360-2886