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Mission Statement

To empower learners to build knowledge and develop skills to make a difference.

Vision Statement

To be the unparalleled leader in transformational business education, applied research and community partnerships.

Core Values

In our strategic plan, we follow the University’s values: Learner-Focused, Discovery-Driven, Community-Engaged, Equity-Centered and Sustainability-Guided.

Strategic Goals, Objectives and Key Results

• Goal 1: Deliver Distinctive Learning Experiences that Foster Success: We will provide high-quality educational opportunities and accessible student services, while fostering outstanding relationships among our students, faculty and staff.
• Goal 2: Drive Innovative Learning and Societal Impact: We will continue to engage our students in innovative and experiential learning and service.
• Goal 3: Facilitate Discovery and Create New Knowledge: We will support, conduct and deliver research that expands the field of knowledge in the discipline and generates value and insight for business practitioners.
• Goal 4: Advance Diversity, Equity, Inclusion and Belonging: We will recruit and retain diverse students, staff and faculty populations and provide inclusive teaching, learning and service opportunities.
• Goal 5: Implement Economically Sustainable Practices and Policies: We will implement effective practices and processes to use our resources judiciously and reduce our environmental footprint.