Big things are brewing: Alum leads the charge to diversify craft brewing industry
Mbaba Mwana Waresa is the fertility goddess of South Africa鈥檚 Zulu nation. Ruling over agriculture, harvests and rain, she鈥檚 also the deity of one of West Michigan鈥檚 favorite libations: beer.
鈥淎ccording to legend, she gave humans the gift of beer and taught them how to brew,鈥 explains Jamaal Ewing, co-owner of in Grand Rapids, Michigan. The goddess inspired his brewery鈥檚 logo, which reimagines her hair as a crown of hops. The brewery鈥檚 name is a nod to Grand Rapids, nicknamed 鈥淐alder City.鈥
鈥淲e wanted a name to speak to who we are and incorporate the community in which we belong. Black is a strong word associated with strength, power, sophistication and elegance. Putting the two together, we felt like we had a really solid name,鈥 says Ewing, a two-time Western alumnus.
Launched on Black Friday 2020, Black Calder is the first Black-owned brewery in Michigan. In a field historically lacking diversity鈥攁 2019 Brewers Association survey found just 1% of responding brewery owners were Black鈥擡wing and co-owner Terry Rostic hope to infuse their culture into the craft beer community and inspire inclusion. Their website includes a promise to 鈥渃elebrate, cherish and highlight the things special to us in our culture,鈥 promising to be 鈥渦napologetically proud, Black and represent to the fullest.鈥
鈥淲e want to celebrate our culture鈥檚 contributions to art and history in all its forms, from the designs we use on our beer labels, the artwork you will see on the walls and the artists we work with to create them, to the music playing in the taproom, pop culture references we use on social media and the community organizations we support,鈥 says Ewing.
In fact, the company has created a dedicated space for underrepresented artists to share their work. 鈥淚t鈥檚 one of our
goals to provide a platform in the industry for artists of all backgrounds.鈥
HUMBLE BEGINNINGS
Ewing鈥檚 passion for beer runs deep. While he cultivated his love of craft brews at Western, he also honed his business skills, earning a bachelor鈥檚 degree in sales and business marketing in 2006 and an MBA in 2013. 鈥淢y time at Western helped me de
velop the critical thinking skills I needed to excel in my career.鈥
In 2016, after bumping into Rostic at an event and bonding over beer, Ewing saw an opportunity to match his entrepreneurial prowess with his future partner鈥檚 brewing expertise.
鈥淭hey say start a business about what you鈥檙e passionate about. I was passionate about beer,鈥 Ewing says. So, he and Rostic started envisioning their brand, networking and experimenting with different brews.
Their dreams took a giant leap forward in 2018 when they won $20,000 in the Start Garden competition, which gives seed money to promising entrepreneurs in the Grand Rapids area.
鈥淎t that point we were like, 鈥榃e鈥檝e really got something that might work.鈥 And we kept planning and going at it,鈥 says Ewing. He still has several books from his business classes that have turned into valuable resources as the company developed. 鈥淲e actually wanted to open a taproom in late 2019, but it didn鈥檛 end up working out. It turned out to be a good thing that we didn鈥檛 open, because a few months later COVID-19 happened.鈥
As the pandemic ramped up, Ewing and Rostic started exploring the option of contract brewing, which would allow them to partner with an already established brewery and use their space to make and distribute beer.
鈥淐OVID-19 has affected everyone, especially small business owners. We put in a lot of work and sacrifice up to this point and didn鈥檛 want to give up. We were forced to pivot,鈥 he says. The Black Calder team found a partner in Brewery Vivant and got to work crafting their first brew: Black IPA. Building excitement in the beer community through social media and word-of-mouth, the beer sold out on preorder in just a few days. They鈥檝e since brewed several other creations, including BOUGIE S鈥檓ore Stout and Bishop, a juicy double IPA.
鈥淲e鈥檙e able to get our beer out there and build a reputation for what we do, which I think will help us once we do eventually open a taproom鈥攈opefully by the end of this year or early next year.鈥
GIVING BACK
While Ewing and Rostic may be recognized as the state鈥檚 first Black brewery owners, they鈥檙e quick to recognize other people of color who鈥檝e been involved in the industry for years.
鈥淚t鈥檚 an honor to be recognized and be a part of history in that way. At the end of the day, we want to be known more for our beer than our skin tone,鈥 Ewing says. 鈥淗opefully we can be an inspiration for other people who 鈥 want to enter the industry.鈥
Black Calder has a philosophy of 鈥渃raftlanthropy,鈥 or philanthropy through beer.
鈥淲e鈥檙e blessed to be able to do the things that we do but realize there are many others who are less fortunate. We used a portion of the proceeds from our first release to purchase water for a community in Tanzania,鈥 says Ewing.
鈥淥ur motto is simple, 鈥楳ake dope beer for dope people.鈥 Yet our hearts are huge and complex,鈥 the Black Calder team says on its website. 鈥淐ommunity is extremely important for us. We feel blessed to have an opportunity to bring people together through beer.鈥 鈻